The Internet is filled with videos of grown men and women reduced to tears by a small taste of chili. The audio show It Burns asks: What motivates someone to breed and eat a demonic nugget that is so hot it no longer has flavor? When do chili peppers cross the line from artisanal cuisine to endurance sport?
It Burns shines a light on the subculture of “chili-heads,” hardcore fans spread across the globe, from the Australian coast all the way to South Carolina (via an Indian research facility). In an outrageous world filled with larger-than-life characters, there are accusations of cheating, theft, and performance enhancing drugs; some aficionados even allege that Australia was cheated out of a Guinness World Record.
Writer and host of It Burns, Marc Fennell is a household name in Australia where he is noted as a film critic, technology journalist, author, and radio and TV personality. Marc Fennell’s fact-filled and humorous documentary proves that the competition isn’t really about chili; some people feel the burn as a way to challenge themselves, to define who they are, and to feel more alive.
Note: It Burns is intended for a mature audience and contains graphic descriptions of violence.
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